Business - Cambridge

Personal Branding Workshop

Personal Branding Workshop

Introductory workshop to Personal Branding

Tue 27 February 2018 18:00-20:00

Hel 115

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Personal Branding Workshop

Our next event is a workshop on the 27th February, 6-8pm in Hel115 looking at personal branding. 

Personal branding is the practice of self-marketing ourselves careers as brands. In contrast to traditional self-help management techniques about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.


Simply put, personal branding is the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. This can involve using your name on the promotion of products. For example Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. Trump Tower).

Hope to see you all there!